Meokbo Bibim Dangmyeon Tteokbokki launched by Dongwoo F&C

A patented, all-in-one 'Meokbo Bibim Dangmyeon Tteokbokki' has been launched, allowing consumers to heat and enjoy tteokbokki with rice cakes and sauce in its original container.

Dongwoo F&C Co., Ltd. (CEO Bae Eun-ju), known for its samgyetang exports, announced that after approximately two years of research and development, they completed the patent registration for 'Meokbo Bibim Dangmyeon Tteokbokki' at the end of last year and will officially launch the product starting in February.

Dongwoo F&C stated that unlike existing refrigerated products distributed in convenience stores, this product features rice cakes, glass noodles, and sauce mixed together, allowing for easy enjoyment of the authentic tteokbokki taste by simply heating it in a microwave for about 4 minutes in its container.

While competing products sold in convenience stores often require users to combine separately packaged ingredients with water in a separate container, the most significant feature of 'Meokbo Bibim Dangmyeon Tteokbokki' is that the three components are not individually packaged but are already combined.

Furthermore, it is contained in a special microwave-safe container, offering the convenience of being able to heat and eat it directly without peeling off the plastic film.

Dongwoo F&C explained that 'Meokbo Bibim Dangmyeon Tteokbokki' adds to the flavor with its flat glass noodles, which are popular among young consumers, combined with rice cakes. The product undergoes a sterilization process in the latest HACCP-certified facilities, allowing for 6 months of shelf life at room temperature. This eliminates the inconvenience of expiration dates and storage methods associated with competitors' refrigerated tteokbokki products, significantly reducing logistics and storage costs for retailers.

The currently launched product is a classic tteokbokki with a spicy and savory flavor. A new product featuring spaghetti noodles in a cream sauce flavor will be released in April.

To diversify the market for Korean tteokbokki, which is gaining popularity in overseas markets, Dongwoo F&C plans to launch three additional new products that capture the authentic Korean taste within 2020. To expand its export markets, the company signed a sales agency agreement with LNK Nature, an export specialist agency, in December of last year. This product has been systematically supplied to major domestic convenience stores in OEM form since the end of February, and online sales under the 'Meokbo Bibim Dangmyeon Tteokbokki' brand have recently commenced through LNK Nature on open markets.

About LNK Nature

LNK Nature is a distribution company established in December 2012 with the management philosophy of being eco-friendly, health-conscious, and customer-oriented. The company operates both domestic distribution businesses and exports excellent Korean products to countries such as China, the United States, and Hong Kong, widely promoting them abroad.

'Meokbo Bibim Dangmyeon Tteokbokki' Purchase Site: http://smartstore.naver.com/lnknature1022
'Meokbo Bibim Dangmyeon Tteokbokki' Purchase Site: http://gmkt.kr/gBpnvhM

Website: https://smartstore.naver.com/lnknature10...