GS25, a convenience store operated by GS Retail, has joined forces with the boy group NCT DREAM to launch a collaborative product, the 'Idol Comeback Sandwich,' on the 30th (Wednesday), aiming to capture the hearts of fans in their teens and twenties.

The 'Idol Comeback Sandwich,' a collaborative product with boy group NCT DREAM, sold at GS25.

The Idol Comeback Sandwich features a half-and-half combination of the 'Idol Sandwich' and the 'Premium Donkatsu Sandwich.' It comes in packaging designed with the NCT DREAM logo and includes a random assortment of 38 types of limited-edition NCT DREAM stickers. The price is 3,900 won.

The GS25 sandwich MD (merchandising planner) developed this product in line with the release timing and concept of NCT DREAM's 5th full-length album, 'Go Back To The Future,' which embodies a 'time travel' narrative. The product aims to showcase the past, present, and future competitiveness of GS25 sandwiches by combining the 'Idol Sandwich,' a consistent number one in the GS25 sandwich category since its release in 2018, with the recently popular 'Donkatsu Sandwich.'

Furthermore, the product's intuitive naming, incorporating keywords like 'Comeback' and 'Idol,' allows customers to easily recognize its connection to NCT DREAM. The Idol Sandwich also has a sales proportion of nearly 40% among customers in their teens and twenties, making it the most popular sandwich for this demographic within the GS25 category, and thus suitable for targeting NCT DREAM's main fan base.

In terms of detailed product composition, the Idol Sandwich features a sweet and savory combination of three toppings: egg potato salad, strawberry jam, and cabbage salad. The Donkatsu Sandwich is filled with a whole piece of pork cutlet generously coated in sauce, allowing customers to enjoy both a dessert-style sandwich and a meal-replacement sandwich simultaneously.

Previously, on the 18th (Friday), GS25 conducted a pre-order for a limited quantity of 7,777 'Idol Comeback Sandwiches' through the 'Woori Dongne GS' app, which sold out completely within one hour of opening. The company plans to offer benefits to a larger number of customers through the official offline launch at GS25 stores nationwide.

GS25 will also hold an event where customers who collect all 38 types of stickers can enter a lottery for special prizes.

Yoon Jin-soo, a manager in GS Retail's Brand Marketing Team, stated, "We planned a differentiated collaboration with the top boy group NCT DREAM to resonate with our future customers in their teens and twenties. We aim to become a hub for K-POP, operating 24 hours a day, through collaborations with various global artists in the future."

Editorial Department