The path Hanmi Daily is taking is clear.

We believe that a path of standing on our own name and reaching readers with our own strength is more important than growing by being tied to a specific platform.

Our goal is not to enter into distribution channels, but rather to be remembered for our brand and to build trust, which we consider to be more essential.

Of course, we are not ignorant of market realities.

In the internet news industry, it is a reality that significant premiums are attached and transactions are made solely based on whether one is a search affiliate. To that extent, platform distribution has been perceived not just as a channel for exposure, but as an asset value.

However, we believe there is something more important than that premium.

The first is brand independence.

We must become a media outlet that readers actively seek out, not one that is consumed within a platform.

Second, times are changing.

The focus of news distribution is no longer solely on search. Readers now want context and interpretation for their questions, as well as comparisons and structures, rather than just lists of articles.

We are moving from the era of search to the era of AI. We believe that in the future, what will be more important than where you are exposed is the consistent accumulation of reliable original content and analysis that AI can refer to.

Third, we are not saying we will give up advertising revenue.

However, we believe that subscriptions are ultimately a more important pillar than advertising. Above all, it is virtually impossible to open up the large corporate advertising market under current conditions.

If that is the case, rather than just looking at the advertising market, expanding our reader base who directly find and choose us is a more realistic and sustainable path.

We are also seeing results. Hanmi Daily's online edition reached 400,000 readers and 7 million EVs within seven months of its launch.

The recently launched print edition, 'Weekly Hanmi Daily,' also achieved results far exceeding the initially estimated 500 subscription applications.

Our YouTube channel also received a Silver Button in a short period and is now growing with a goal of 500,000 subscribers. We have already confirmed that a path can be opened without relying on platforms.

And Hanmi Daily will not stop here.

The future we are preparing is not just a simple media outlet. In preparation for the impending AI era, we are developing the ALO Knowledge Development Platform, which accumulates and expands knowledge through collaboration between humans and AI.

The ALO Knowledge Development Platform is a structure that develops articles, reports, analyses, and existing documents into deeper and more accurate knowledge assets through a system where humans judge and AI assists. To support this, we have currently filed for three patents.

Standing as a brand, preparing for the AI era, and strengthening the power of subscriptions. That is the path of independent journalism as Hanmi Daily envisions it. With the pride of being the number one media outlet that the Lee Jae-myung administration finds most burdensome, Hanmi Daily is steadfastly walking the path of independent journalism.